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Luminox Navy Seals Watch |
Luminox Navy Seals Watch
In the early 1990's Luminox was contacted by a procurement officer for the U.S. Navy SEAL teams to build a dive watch for their use on night missions. With the help of their Swiss associates, Luminox spent 9 months developing the initial Navy SEAL dive watch that launched in 1994. Becoming a supplier to the SEALs gave Luminox an enhanced credibility that helped spur sales in the consumer arena. After successfully selling hundreds of thousands of the original plastic model, Luminox launched its first steel version (with carbon fiber bezel) of the SEAL dive watch in 1999. This series became an instant best seller and suggested to Luminox "if we build it, they will come". With this in mind, Luminox continued to expand the SEAL dive watch story with the addition of an all steel series and an all titanium series in the fall of 2000, both of which are selling extremely well. The all steel and titanium series incorporate higher quality features found in the realm of fine watches, such as 10-year lithium batteries and sapphire glass crystals with anti-reflective coatings. Simultaneously, a new version of the original model was developed to be sold on a limited basis to better accounts, adding freshness to the original series. That fateful day back in 1993, when procurement officer, Chief Nick North of SEAL Team 5 asked Luminox to create watches for the SEALs helped a new brand of watches emerge from obscurity to become a successful player in the watch business. Similar good fortune occurred in 1999 when Luminox received a call from Edwards Air Force base, telling us that they love our watches and wear them on bombing missions. However, the one thing they didn’t care for was that these were watches made for the Navy. They asked if we might be able to create watches specifically for them. Of course, our answer was an enthusiastic affirmative. We began the process of developing a model for the U.S. Air Force to be worn by F-117 Nighthawk Stealth pilots. This watch incorporates the same quality features as the upper end SEAL watches and has also been very well received in the marketplace. Rather than simply make a single model for the Air Force, Luminox entered into negotiations with the Lockheed Martin Corporation to acquire a license from them to develop watches related to some of their most unique and compelling aviation properties. WHAT DOES THE FUTURE HOLD FOR THE LUMINOX BRAND? We are presently in development on an entirely new ultimate Navy SEAL dive watch that will either come with an ana-digi movement (incorporating analog and digital functions) or be available in analog and analog chronograph as well. We are also developing an entire range of aviator watches as part of the “Lockheed Collection” that will be tied to specific jets such as the F-117 Nighthawk (another new series of watches for this unique jet), the F-16 Viper and Fighting Falcon, the Joint Strike Fighter, the F-22 Raptor (a supplemental Stealth jet), the SR-71 Blackbird (record setting jet of the 1960s), and even the Venture Star (the next Space Shuttle), thus linking Luminox to NASA. New in-case displays are under way to better show the line in retail environments and store windows. New packaging is being developed that enables the brand to be perceived as more upscale. New catalogs have been created to better show the ever-expanding line. Point of sale placards and counter cards are now available to assist retailers in selling the brand to their customers. New warranty cards are also part of the developing program. An expanded infrastructure will ensure a comfortable growth in volume as we prepare to satisfy the needs of both our increasing pool of qualified representatives selling the line as well as the ever-increasing account base. While the past has been fun, the future of Luminox will be exhilarating. Stay tuned! More Luminox Timepieces: Because Luminox watches are available from a number of excellent merchants on the internet we have listed these on our Buyers Guide so that you can shop with confidence knowing you are receiving the very best price and are shopping with merchants you can trust. Many merchants offer special discounts, coupons and memberships. Happy shopping!
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